A model of tourism destination brand equity

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A model of tourism destination brand equity: The ... - ScienceDirect www.sciencedirect.com/science/article/pii/S0261517715001144‎Ähnliche Seiten7 Jun 2015 ... The research also confirmed that overall, managers evaluate wine tourism destination brand equity, DO brand image and destination image ... A model of tourism destination brand equity: The ... - ResearchGate https://www.researchgate.net/.../277896085_A_model_of_tourism_destination_brand_equity_The_case_of_wine_tourism_destinations_in_Spa...‎Ähnliche SeitenThe extant tourism literature contains few studies that have examined brand equity and its determining factors in the wine tourism research area. This paper aims ... Bilder zu A model of tourism destination brand equity Brand equity in a tourism destination | SpringerLink link.springer.com/article/10.1057/pb.2014.6 14 May 2014 ... The case is made that destination brand equity is integrally tied to sustainability. The article offers a model and corresponding equations to ... Tourism Destination Brand Equity Dimensions jtr.sagepub.com/content/50/5/471.abstract‎Ähnliche SeitenTourism Destination Brand Equity Dimensions ... A theoretically proposed model, encompassing the dimensions of awareness, image, quality, and loyalty, was ... Destination Brand Equity for Australia jht.sagepub.com/content/40/1/114.abstract The concept of consumer-based brand equity (CBBE) is gaining favor from ... CBBE model also appears suitable for examining destination brand performance, ... Exploring Destination Image Decay: A Study of Sport Tourists' Destination ... brand equity of lahore fort as a tourism destination brand - SciELO www.scielo.br/scielo.php?script=sci_arttext&pid=S0034...‎Im CacheThe present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Consumer‐based brand equity for Australia as a long‐haul tourism ... www.emeraldinsight.com/doi/pdf/10.1108/02651331011058590‎Ähnliche Seiten... brand equity for Australia as a long‐haul tourism destination in an emerging ... of a model of consumer‐based brand equity (CBBE) for a country destination. Explaining tourism destination brand equity model - Journal of ... uijs.ui.ac.ir/urs/browse.php?a_id=893&sid=1&slc_lang...‎Im CacheIncluding the factors affecting development of the tourism industry, employing ... This variable are destination brand awareness, the destination brand image, the ... [PDF] Australia's Brand Equity as a Tourism Destination for Latin American ... www.duplication.net.au/ANZMAC09/.../ANZMAC2009-273.pdf‎Im Cache Ähnliche SeitenA model of consumer-based brand equity (CBBE) was adapted from ... During 2006, Tourism Australia launched a new destination brand positioning campaign, ...